Strategies For Successful Environmental, Social, And Governance Investing

by | Jul 3, 2024 | ESG, Sustainability

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Environmental social and governance investing has grown in vogue recently, moving from a speciality to a mainstream investment strategy. ESG investing seeks long-term financial gains while favourably impacting society and the environment. This article offers critical strategies for successful environmental, social, and governance investing, backed up by case studies of leading multinational corporations (MNCs) that successfully adopted ESG strategies.

Critical Strategies for Environmental Social and Governance Investing

Key Strategies for Environmental Social and Governance Investing

  • Including ESG Criteria in Investment Analysis

Integrating ESG criteria into investment analysis entails combining environmental, social, and governance considerations into conventional financial analysis. This method assists investors in identifying dangers and opportunities that may not be evident using traditional financial measurements alone.

Example: BlackRock.

BlackRock, the world’s largest asset manager, has pioneered ESG considerations into its investing strategies. In 2020, BlackRock declared it would adopt sustainability as its new investment criterion. The company has pledged to analyse ESG risks and opportunities across its investment portfolios and has introduced various sustainable investing solutions.

  • Active Ownership and Engagement

Active ownership entails working with firms to enhance their environmental, social, and governance performance. Investors can influence business behaviour by using their voting rights, communicating with management, and submitting shareholder resolutions.

Example: Norges Bank Investment Management (NBIM).

NBIM, which oversees Norway’s Government Pension Fund Global, is noted for its active ownership strategy. NBIM often engages with corporations on ESG problems and has a team dedicated to corporate governance. In 2020, NBIM had more than 3,000 company meetings to explore ESG issues.

  • Negative Screening

Negative screening excludes organisations or industries that do not match specific ESG standards. This method is frequently used to avoid investing in companies with bad environmental or social track records, such as fossil fuel, tobacco, or weapons producers.

Example: The New Zealand Superannuation Fund.

The New Zealand Superannuation Fund uses negative screening to avoid investing in companies that engage in controversial activities such as tobacco production, nuclear weapons, and cluster bombs. The fund also excludes corporations that make significant contributions to climate change.

  • Positive Screening and Best-in-Class Approach

Positive screening is picking companies that outperform their peers regarding ESG criteria. The best-in-class approach focuses on investing in firms that are industry leaders in ESG performance.

Example: RobecoSAM.

RobecoSAM, a Swiss investment firm, focuses on sustainable investments. It employs a best-in-class methodology to identify companies with exceptional ESG performance. RobecoSAM’s flagship product, the Dow Jones Sustainability Index (DJSI), rates firms based on their ESG performance and only includes the top achievers.

  • Thematic Investment

Thematic investment focuses on specific ESG concerns, including sustainable energy, water shortages, and gender equality. This technique enables investors to direct their investments towards industries projected to profit from long-term sustainability trends.

Example: Pictet Asset Management

Pictet Asset Management provides various thematic funds centred on sustainability concerns. For example, the Pictet-Global Environmental Opportunities Fund invests in firms that provide environmental solutions, such as renewable energy and energy efficiency.

  • ESG Integration for Fixed Income

While environmental, social, and governance investing has historically been more prevalent in equities markets, it is gradually being incorporated into fixed-income investing. This entails evaluating ESG risks and opportunities in both governmental and corporate bond issuers.

Example: AXA Investment Managers

AXA Investment Managers created an ESG ranking methodology for its fixed-income investments. The firm evaluates bond issuers’ ESG performance and incorporates this information into its investment decisions. In 2020, AXA IM committed to achieving 100% ESG integration throughout its fixed-income portfolios.

  • Impact Investing

Impact investing seeks beneficial, measurable social and environmental outcomes and financial rewards. This method frequently entails directly investing in projects or businesses that solve social or environmental issues.

Example: The Rise Fund.

TPG manages the Rise Fund, one of the largest global impact investing funds. The fund focuses on areas including education, healthcare, and sustainable energy and has invested in firms such as EverFi, an education technology startup, and Zipline, a medical supply drone delivery service.

Case Studies of Leading MNCs Implementing ESG Strategies

1. Unilever

Unilever is a prime example of a multinational organisation successfully integrating ESG strategies into its business model. The company’s Sustainable Living Plan, introduced in 2010, seeks to divorce growth from environmental effects while increasing positive social impact. Unilever works to lower its carbon footprint, increase water efficiency, and improve people’s livelihoods throughout its value chain.


  • Unilever has cut its CO2 emissions by 65% since 2008.
  • By 2025, the firm hopes to have made 100% of its plastic packages reusable, recyclable, or compostable.

2. Tesla

Tesla is a spearhead in the electric vehicle (EV) market, and its products aim to reduce greenhouse gas emissions. The company’s ESG strategy emphasises sustainable innovation, clean energy production, and ethical governance practices.


  • Tesla manufactured more than 500,000 electric vehicles in 2020, considerably reducing global carbon emissions.
  • Tesla’s Gigafactories are designed to be energy efficient and significantly reliant on renewable sources.

3. Microsoft

Microsoft has set lofty ESG targets, including becoming carbon-negative by 2030 and eliminating all carbon emissions since its inception by 2050. The corporation also prioritises social projects like digital inclusion and worker diversity.


  • In 2020, Microsoft launched a $1 billion Climate Innovation Fund to help expedite the development of carbon reduction, capture, and removal technology.
  • The corporation has used 100% renewable energy in its data centres, buildings, and campuses.

4. Danone

Danone intends to become a global leader in sustainable food and water management. The company’s ESG approach prioritises health through food, resource protection, and equitable growth.


  • Danone wants to be carbon neutral by 2050, and its direct operations have reduced carbon emissions by 50% since 2015.
  • The company’s “One Planet. One Health” approach incorporates sustainability into its product and business operations.

5. Nestlé

Nestlé prioritises developing shared value for both its shareholders and society. The company’s ESG approach includes commitments to sustainable sourcing, water stewardship, and improved livelihoods.


  • Nestlé has pledged to achieve net zero greenhouse gas emissions by 2050.
  • The Nescafé Plan benefits over 700,000 coffee farmers and ensures that the business sources all of its coffee sustainably.


In conclusion, environmental social and governance investing is more than a trend; it is a fundamental shift in the financial environment, driven by growing awareness of sustainability challenges and a need for ethical company practices. The options outlined—from ESG integration and active ownership to thematic investment and impact investing—showcase the multidimensional approach that investors can take to generate both financial rewards and beneficial societal effects.

The case studies of notable multinational corporations such as Unilever, Tesla, Microsoft, Danone, and Nestlé demonstrate the actual benefits and successes of vital ESG initiatives. As the ESG investment universe expands, investors and companies must remain committed to sustainability, transparency, and continual improvement to generate long-term value and address today’s pressing concerns.

Also Read: Best Practices For Setting ESG Goals In Business



  • Dr. Tanushree Kain

    Tanushree is a passionate Environmentalist with a Doctorate in Environmental Sciences. She is also a Gold medalist in Master of Science (M.Sc), Environmental Sciences. She has 6 years of experience as a guest faculty in Environmental Sciences. With her combination of technical knowledge and research expertise, she can create clear, accurate, and engaging content that helps users get the maximum information regarding environmental topics.

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