What Is ESG Investing?

by | Jul 8, 2023 | ESG

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When we embrace ESG investing, we invest in firms that try to contribute to making the world a better place. This form of ethical investing method assists individuals in aligning their investment decisions with their beliefs and principles. The acronym ESG stands for environment, social, and governance. ESG investors want to invest in firms committed to improving their efficacy in all three domains.

What is ESG?

Environmental, social, and governance factors, or ESG, are a framework used by businesses to assess their sustainability. Environmental aspects consider ecological protection, social elements consider how a firm handles people inside and outside the company, and governance variables consider how a company is run. Continue reading to know more about ESG investing and the objectives of subjects covered by each ESG category.


What is ESG Investing, and How Does It Work?

It is an environmentally conscious investment that measures an investment’s financial returns and total effect by considering environmental, social, and governance issues. The ESG score of an investment gauges its long-term viability in specific categories. ESG variables give investors a more extensive perspective of the companies they support, which can help limit risk and uncover opportunities.

Here are the three factors used to evaluate firms for ESG investing:


What kind of environmental impact does a corporation have? It can include a company’s carbon footprint, its use of harmful chemicals in manufacturing and other operations, or its efforts to achieve sustainability across its supply chain.


How can the organization increase its social effect, both internally and in society at large? Social aspects include LGBTQ+ equal treatment, racial diversity in the executive suite and overall personnel, and inclusion programs and hiring practices. It even considers how a corporation promotes social good outside its immediate business context.


How does the company’s board of directors and management promote good change? Governance concerns everything from CEO pay to leadership diversity and how well the management communicates to and connects with shareholders.

What are the Types of ESG Investments?

Many types of investments are related to ESG, but below are a few of the most prevalent and how to investigate them.

ESG Stocks: It’s usually an excellent choice to avoid investing a large part of your portfolio in just one or a few specific stocks, although once you like a firm, you might want to buy its shares. Some businesses provide an impact report highlighting any environmental or cultural efforts they’ve adopted and how they handle concerns like carbon emissions. Look for an outside website to see how a company ranks regarding its work environment. You could also consider more common variables like revenue and net earnings.

ESG Mutual Funds: Funds can swiftly fill gaps in your portfolio and diversify your holdings. In recent years, the amount of ESG funds has risen dramatically. Some of the funds are focused on a specific topic, like green energy, which makes it simple to tailor your portfolio’s area of effect. If your broker has a mutual fund checking tool, you can compare multiple funds to determine how their ESG scores stack up. It will help if you read its prospectus to understand more about a particular fund’s specifics, such as the firms it invests in. The document in question should be available on your online broker’s website & will include other helpful information, such as the fund’s expense ratio. Annual fees are expressed as a proportion of investment in expense ratios. The mutual fund calculator can help you determine exactly how much you’d pay to own a fund.

How to get started with ESG Investing?

Creating an investment account and filling it with environmentally, socially, and governance-conscious assets can be simple. And, with more ESG investments present than ever, you’ll have plenty of options. Here’s how to put together an ESG portfolio.

1. Decide whether to do it yourself or appoint someone

Suppose you want to build an ESG-style investing portfolio. In that case, you must first determine that you wish to do it manually by selecting particular ESG investments or hiring a robo-advisor to do it for you.

If you appreciate researching a company’s sustainability programs or ensuring that the companies in a fund correspond with your values, consider creating an ESG portfolio. Remember that some brokerages provide screening tools to assist you in sorting out different ESG assets. You can proceed to the following stage when you have an account with a brokerage.

Creating an investment portfolio requires time, especially when looking for investments that seek a specific framework, such as ESG. Robo-advisers can help with this. Robo-advisors are computerized advisors who construct and manage investment portfolios depending on your level of risk tolerance and objectives. They are typically far cheaper than in-person advisors. And today, greater than ever, robo-advisors are getting on the ESG bandwagon, frequently allowing investors to choose to invest in an environmentally friendly portfolio at no additional cost.

Here are some examples of robo-advisors that provide socially responsible portfolios:

Wealthfront: Provides a pre-configured socially responsible portfolio. Socially accountable ETFs can be used to tailor any portfolio.

Betterment: Offers three impact portfolio options: Broad Impact, Climate Impact, and Social Impact.

Merrill Edge Guided Investing: Customers may participate in an ESG portfolio and seek limits on specific ETFs through Merrill Edge Guided Investing.

2. Understand your own ESG standards

ESG has some distinct bounds, especially when collated with “ethical investing” or “socially responsible investing,” but that doesn’t guarantee it fully aligns with your ideas. Values vary from individual to individual, so take some time to list some of the most important values to you and see if any of them fall beyond what “ESG” encompasses. If you do, make sure you’re shopping for investments that share similar values.

3. Select ESG investments

You can begin building your portfolio once you’ve opened an account with a brokerage and know which businesses you’d like to help with your investment funds. Reading ratings from research firms like Morningstar can help you determine how a company or fund ranks regarding ESG investing characteristics and whether you want to invest in them. When assembling your ESG portfolio, you’ll include funds like ESG mutual funds, exchange-traded funds, or ESG equities.

ESG Investing Strategies

1. Exclusionary Screening

An approach in which specific investments or types of assets, such as firms, industries, or countries, are excluded from the investible universe. This technique deliberately eliminates companies, sectors, or nations from the authorized investment universe based on particular criteria. Weapons, pornography, tobacco, and animal testing are all standard requirements. Exclusions can be implemented at the fund’s or command level, but more frequently at the manager of assets or property owner level, across the entire asset portfolio. This technique is also known as ethical- or values-based exclusions because exclusion criteria are often based on asset managers’ or asset owners’ decisions.

2. Inclusionary Screening

The explicit incorporation of risks and possibilities related to ESG by asset managers into conventional financial evaluations and investment choices using a systematic approach and relevant research sources. This category explicitly includes ESG considerations with economic variables in mainstream investment research. The incorporation process emphasizes the possible impact of ESG concerns on firm financials (both excellent and negative), which may influence investment decision-making.

3. Best-in-Class Approach

A method of selecting or weighing the best-performing assets in an entire universe, group, or class according to ESG criteria. In a particular investing universe, this technique entails selecting or weighing the highest functioning or most enhanced companies or assets determined through ESG analysis. This strategy incorporates best-in-class criteria.

4. Thematic Investing

Invest in concepts or assets associated with advancing sustainability. Thematic funds concentrate on specific or many ESG issues. Sustainability-themed investments help to address social and environmental problems like climate change, eco-efficiency, and health. To be counted this way, funds must do an ESG evaluation or screen investments.

5. Impact Investing

Impact investments are expenditures made in companies, organizations, and funds to produce social and environmental benefits and a financial return. This investment may be undertaken across developing and established markets, with targets that range from below-market to market-rate returns depending on the circumstances. Investments are frequently project-specific and differ from philanthropy in that the investor keeps the rights to the asset and anticipates a favorable financial return. Examples of impact investment include microfinance, communal investing, social business/entrepreneurship funds, and French funds solitaires.

Pros of ESG Investing

Aside from its social significance, ESG criteria can assist investors in avoiding the disasters that arise when companies that operate in a dangerous or immoral manner ultimately have to be accountable for the repercussions. For instance, BP’s (BP) 2010 Gulf of Mexico oil spill and Volkswagen’s emissions scandal caused stock values to plummet and cost the corporations billions of dollars.

Investment companies have begun tracking the performance of ESG-conscious corporate practices as they gain popularity. The final worth of investing in ESG will be determined by whether it encourages corporations to make actual changes for the greater good or if it simply checks boxes and publishes reports. This, in turn, will be determined by whether investment flows adhere to ESG principles that are feasible, quantifiable, and actionable.

Cons of ESG Investing

The disadvantage of investing in environmentally friendly companies is that you need to be able to keep the entire market universe of equities. For all, tobacco and defense, two industries that many ESG investors avoid, have historically generated well-above-average returns on markets and have the potential to buck recessionary patterns. In other words, US investors may be willing to forego a fair bit of recovery to make investments that reflect their ideals.

The Future of ESG Investing

Information will keep enhancing real-time monitoring of a portfolio’s ESG rating, allowing investors to make more educated decisions. Direct indexing enables large-scale customization. Investors will have greater access to and control over funds that promote the causes and values that are essential to them, whether investing in women-run businesses, carbon-neutral businesses, corporations that invest in communities near them, and so on.

Investors of today are passionate about trading funds for something meaningful. According to a Domini Impact Investments poll, more than half of those polled would be willing to compromise investment performance to meet their ESG goals. While admirable and indicative of customers’ importance of environmentally friendly investing, it may not be essential. Investors should consult their financial advisors about the best way to diversify their ESG funds while considering their total portfolio’s potential risk/return. As additional information and push-button technologies become available, investors can compare real-time options and adjust allocations in minutes.

Bottom Line

ESG investment prioritizes companies that adhere to sound environmental, social, and governance norms. Investors are increasingly keen to link their investment portfolios to ESG-related businesses and investment providers, resulting in an exciting sector with the potential for positive societal and environmental impacts. Whether ESG investing is good for you is determined by your desire to align your principles with your assets. To design the right portfolio, you can use one or more ESG rating systems that have appeared in recent years or select a Sustainability-tailored ETF or mutual fund.


Q1. What is ESG investing in simple terms?

ESG investing is an environmentally conscious investment that evaluates an investment’s income and total effect by considering environmental, social, and governance issues.

Q2. What is an example of an ESG investment?

Here are a few examples of ESG investments:

Q3. Is ESG a good investment?

Overall, investors feel that investments in ESG are profitable. According to a 2021 poll, just a tiny fraction believed that investing in ESG was unprofitable. Sixty-nine % of frequent investors rated ESG investments as “very profitable” or “somewhat profitable.”

Also Read: ESG Fundamentals & Disclosure


  • Dr. Emily Greenfield

    Dr. Emily Greenfield is a highly accomplished environmentalist with over 30 years of experience in writing, reviewing, and publishing content on various environmental topics. Hailing from the United States, she has dedicated her career to raising awareness about environmental issues and promoting sustainable practices.

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