Home » CSR » Top 10 Environmental CSR Activities By Leading Businesses
Corporate Social Responsibility (CSR) activities enable large and small enterprises to effect positive change. It is when businesses choose to do the right thing for their profit line and to establish customer trust. Customers think they are playing their part by buying a good or service from an organization with social responsibility. The more socially accountable a firm is, the more its community and customers are. By caring about causes such as Earth Day, corporate social responsibility builds customer trust, raises awareness, and supports social change. Although thousands of businesses contribute, the actions of substantial multinational firms have far-reaching consequences that can affect global issues ranging from hunger and health to global warming and climate change.
What is Corporate Social Responsibility, and Why Do Businesses Get Involved?
Corporate Social Responsibility (CSR) is a means for businesses to do good in society and champion organizations that support their beliefs. Matching gift programs, donations of dollars or products, and volunteer grant programs are examples of this. CSR activities and philanthropic features can help firms differentiate themselves from their competition. Some advantages include a better brand image, higher media coverage, enhanced consumer loyalty, and more investment options. Furthermore, these programs are incorporated into their staff well-being programs. Many people enjoy being involved in philanthropy, and businesses assist them by providing volunteer leaves, hours, days, and financial incentives.
Businesses strive to establish client trust by engaging in fair and ethical business practices. Working with the right non-profit(s) also allows brands to reach a larger audience while supporting the organization’s purpose. Customers frequently feel more connected to brands that participate in CSR activities. Many people will deliberately seek out businesses that significantly contribute to the community. Similarly, in a recent Deloitte survey, when millennial workers were asked what organizations’ primary goal should be, 63% replied, ‘helping society’ rather than ‘making profit’.
Examples of CSR Activities
Corporate social responsibility may take various forms. Small contributions to a community food bank can greatly impact social change. Among the most common examples of CSR activities are:
What are the Various Environmental CSR Activities Carried out by Leading Businesses?
1. Johnson & Johnson’s Renewable Innovation
Johnson & Johnson, the leader in the pharmaceutical industry, is an excellent example of CSR activities in action. They have worked for three decades to lessen their environmental impact. Their efforts range from harvesting wind power to giving fresh water to people worldwide. The business managed to minimize pollution while offering an environmentally friendly, affordable alternative to electricity by purchasing a privately held power supplier in the Texas Panhandle. The organization is still seeking renewable energy options to cover 100% of its power requirements by 2025.
2. Coca-Cola’s Commitment to Sustainability
Coca-Cola, as a brand, places a high value on sustainability. Climate change, packaging, agriculture, water management, and product quality are all significant concerns. Their objective is ‘a world without waste,’ they want to gather and reuse each bottle, make their bottles completely recyclable, and then return all water used to generate their beverages to the environment to ensure water security. By 2030, they aspire to have decreased their ecological impact by 25%. In 2021, Coca-Cola introduced its initial drink bottle manufactured entirely of plant-based plastic. “Our long-term goal is to develop solutions for the whole industry.” We want additional businesses to collaborate with us and grow together.” “We don’t see renewable or recycled content as areas where we can gain a competitive advantage,” said Dana Breed, The Coca-Cola Company’s Global R&D Director, Packaging and Sustainability.
3. Carbon Neutral & Pay Equity: Ford Motor Company
Ford has ambitious aspirations for CSR. They aim to “create a better world in which everyone has the freedom to move and pursue their dreams.” They have increased the amount they spend on electrification from $11 billion to $22 billion to have carbon-free vehicles by 2050. “We’re committed to carbon neutrality,” said Bob Holycross, Ford’s Vice President of Sustainability, Environment, and Safety. “It’s the right thing to do for our customers, the environment, and Ford.Today, our vehicles, operations, and suppliers account for 95% of our carbon emissions, and we’re targeting all three with urgency and hope.”
Surprisingly, the corporation is also concerned with wage equity. To level the playing field for all employees, they conduct an inclusion, equity, and diversity audit and introduce a global salaried pay ratio (including gender).
4. Climate-Neutral: Bosch
Bosch set aggressive environmental goals to reduce their ecological impact through climate action, water usage, and a circular economy. This goal has paid off, paving the way for other worldwide corporations, as 400 of its locations are now climate-neutral. In 2030, the corporation hopes to cut upstream (bought goods and services) and downstream (product use) emissions by 15%.
5. Clean Technology: GE
Over a decade since General Electric introduced Ecomagination, its renewable business strategy, aiming to double down on clean technologies and generate $20 billion in revenue from green products. Last year, GE awarded $100,000 to five individuals as a component of its ‘Ecomagination Challenge’ to develop concepts such as a portable wind turbine, an intelligent water meter, a secure online network design, and cutting-off and outage technologies.
6. Sustainability: New Belgium Brewing Company
This brewing company is committed to sustainability and is wholly owned by its employees through a stock ownership plan. Its Fort Collins, Colorado brewery generates electricity using solar panels and wastewater and intends to have all its beer carbon neutral by 2030. It also donates $1 from every barrel sold to promote its charitable efforts, principles, and aspirations. Director of CSR Katie Wallace said, “We believe that both social and sustainable development are inextricably linked.”
7. Packaging: LEGO
Lego will spend $400 million over the following three years to increase its environmental initiatives. As a modern-day superbrand, its fundamental goal is to eliminate single-use plastic packaging for its bricks by 2025, with all packaging being sustainable. In collaboration with the Forest Stewardship Council, they will test paper bags in boxes beginning in 2021. They are also investing in more environmentally friendly products that produce no waste and are carbon-neutral.
“We must not forget sight of the fundamental challenges that future generations face,” stated Niels B. Christiansen, CEO of the LEGO Group. “We must take immediate action to protect the world and future generations. We are inspired by the millions of children who have advocated for more immediate action on climate change as a corporation that looks to children as role models.”
8. Local Communities: The Walt Disney Company
In its 2020 CSR report, Disney pledged to lower its carbon footprint by aiming for zero net greenhouse gas emissions, zero waste, and water conservation. They actively enforce international solid labour standards to protect employees’ safety and rights. They are very involved in the community and encourage their workers to be. When its theme parks were forced to close because of the COVID-19 outbreak, Disney concentrated their CSR efforts on local communities. They donated $27 million in food and personal protective equipment from shuttered parks and production sets and urged staff to volunteer virtually.
9. Wells Fargo Philanthropic Donations
Wells Fargo contributes up to 1.5% of its annual sales to philanthropic organizations, including food pantries and accelerators (plant biotechnology and energy from renewable sources), to assist start-ups in reaching the marketplace faster. The firm contributed $6.25 million to help with the national and worldwide responses to the COVID-19 outbreak. The CDC Foundation will receive $1 million, the International Medical Corps will receive $250,000, and community-based programs will receive $5 million.
10. Access to Healthcare: Pfizer
When a disaster hits, prompt medical attention is crucial. Pfizer’s approach to helping in these situations is product investments, grants, and accessibility solutions. Donations have been made accessible to nations such as Haiti in the days following Hurricane Matthew and the worldwide refugee crisis in Europe and the Middle East. This money is being made available in partnership with non-governmental organizations to assist as many people as possible. Pfizer provided $5 million under its Global Medical Grants program during the COVID-19 pandemic to help improve patient detection, evaluation, therapy, and management. Grants were additionally made accessible to clinics, medical centres, and hospitals to improve COVID-19 patient management and outcomes.
While CSR can take several forms depending on particular organizational aims, the primary purpose of all Corporate Social Responsibility organizations is to do well by doing good. Companies that practice CSR activities try to maintain profitability while significantly contributing to society and the environment. It is a more forward-thinking and responsible approach taken by businesses to help establish the trust and loyalty of customers who see them as organizations with a heart, which goes a long way towards attracting and maintaining customers.
By caring about causes such as Earth Day, promoting awareness, and supporting social change, corporate social responsibility helps to create customer trust. Despite the contributions of thousands of enterprises, the operations of large multinational corporations have far-reaching implications that can affect global issues ranging from hunger and health to global warming and climate change. On the other hand, customers believe that by buying a good or service from a socially responsible company, they are also helping to create a positive social environment. The more socially accountable a firm is, the more its community and customers will support it.
Q1. What are some examples of CSR efforts, including the environment?
For example, turn off lights and equipment when not in use, decrease water consumption, and lower the amount of paper you use.
Q2. What is CSR environmental responsibility?
An organization’s environmental responsibility is its commitment to sustainability and ecologically friendly operations. Every year, more businesses prioritize sustainable practices, promising to consider their environmental impact at every level of their operations.
Q3. What are the environmental advantages of corporate social responsibility?
This aspect includes a company’s efforts to lessen its environmental impact, such as ceasing investing in fossil fuels. Clean water programs are another illustration of CSR’s environmental benefits, Cleanup of pollution.