Top 10 Eco-friendly Beauty Brands: USA’s Finest

by | Jun 10, 2023 | Eco-Friendly

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Modern consumers are more attentive to their purchase decisions, especially selecting brands that include environmental concerns among their basic principles. The beauty business has historically been an unnoticed contributor to global trash–after all, it’s a multibillion-dollar sector with plenty of garbage to go around. Many firms, conscious of this, have chosen to incorporate sustainable features into their products, from packaging to ingredients. The business sector may not be able to stop climate change on its own, but doing something now is preferable to doing nothing at all. Here’s a list of the top 10 eco-friendly beauty in the USA.

What Precisely Is Sustainable Beauty?

Sustainable beauty refers to an approach to beauty and personal care that takes into consideration the environmental, social, and ethical impacts of the products and practices involved. It focuses on minimizing harm to the planet and promoting overall well-being by incorporating sustainable principles throughout the entire lifecycle of beauty products. It’s about taking ethics and aesthetics into account and cleaning up the beauty business by producing goods with a low environmental impact. The top eco-friendly beauty brands employ nutritious organic, pure skincare ingredients. They also aid in reducing plastic waste by using reusable glass jars and minimum compostable paper packaging.

Here are some key aspects of sustainable beauty:

  1. Ingredients: Sustainable beauty emphasizes the use of natural, organic, and responsibly sourced ingredients. This includes avoiding harmful chemicals, such as parabens, sulfates, and phthalates, which can have negative effects on both human health and the environment.
  2. Packaging: Sustainable Beauty aims to reduce waste by using eco-friendly packaging materials. This may involve utilizing recyclable, biodegradable, or compostable packaging options and minimizing excess packaging.
  3. Manufacturing: Sustainable beauty brands strive to minimize their environmental impact during the manufacturing process. This can involve adopting energy-efficient practices, reducing water consumption, and implementing responsible waste management strategies.
  4. Cruelty-free: Sustainable beauty promotes the avoidance of animal testing. Brands committed to sustainability typically ensure that their products are not tested on animals, and they may seek certifications like Leaping Bunny or PETA’s cruelty-free logo.
  5. Social Responsibility: Sustainable beauty considers the social implications of the beauty industry, such as fair trade practices, supporting local communities, and ensuring ethical labor conditions throughout the supply chain.
  6. Transparency and Education: Sustainable beauty brands prioritize transparency by providing clear and accurate information about their ingredients, sourcing practices, and environmental initiatives. They also strive to educate consumers about sustainable choices and encourage conscious consumption.

By embracing sustainable beauty practices, individuals can make more mindful choices that align with their values, promote environmental stewardship, and contribute to a healthier and more sustainable future.

What Are The Top 10 Eco-friendly Beauty Brands In The USA?

While the landscape of eco-friendly beauty brands is continuously evolving, here are 10 well-known eco-friendly beauty brands in the USA.

eco friendly beauty brands list

1. Ecoroots

EcoRoots is one of the most eco-friendly beauty brands in the USA. They include soap bars, razor moisturizers for lips, lotion bars, face cream, masks, and moisturizers to meet your bathing and beauty needs. Their nourishing Rosehip Facial Cream is formulated with natural coconut oil, rosehip seed oil, and hibiscus extract, which means it’s rich in antioxidants and vitamin C for long-lasting skin radiance. Although all goods are cruelty-free, vegan, and non-toxic, some (such as organic face cream) include palm oil derivatives. EcoRoots, situated in Colorado, is a one-stop shop for ethical internet purchasing.

Along with their beautifying items, they also have plastic-free items to use in your zero-waste kitchen, such as detergent for laundry bedding and reusable dishcloths. All orders are shipped in cartons or glass containers with aluminum lids, and all orders are plastic-free. EcoRoots contributes to the environment with their 1% for the Planet membership.

2. Andrea’s Organic Market

Andrea’s Organic Market sells plant-based and environmentally friendly skincare items such as facial bars, balms, lotions, oils, body washes, tinctures, and more. They’re not only a green skincare company; they also care for your hair with shower bars, leave-in conditioners, face masks, and serums. Their products contain non-GMO, organic ingredients such as natural butter and oils that have been cold-pressed. Everything is free of synthetics and potentially dangerous substances. Some of their products, such as their Radiant Skin Face Scrub for those with acne-prone skin, are manufactured from goat’s milk, but they may substitute coconut milk if requested.

Andrea’s Organic Market, one of the most significant ethical skincare businesses, uses fair trade materials whenever possible. All of their products are handcrafted in their Indiana facility. Refillable containers made of glass and biodegradable packaging are used for eco-friendly packaging. Orders are transported without plastic, from the packaging to the compostable tape and packaging peanuts.

3. Dab Herb

Dab Herb ranks as one of the most eco-friendly beauty brands in the USA. They have the most fantastic ethical beauty products and artisan solutions that feed and nurture the skin with the power of plants. Their products include foundation, mascara, herb eyeshadows, face luminizer, edible lip balms, and products that are certified organic, wildcrafted, and food-grade. Make your makeup process more accessible using their 3-in-1 Frankincense Serum Foundation, which contains herbal extracts and unrefined oils. This may help to prime, moisturize, and conceal without clogging your pores.

The organic tea lip balms are manufactured with food-grade ingredients such as coconut oil and shea butter. Choco-Assam Tea, Hibiscus-Grapefruit, Lavender-Vanilla, and Lemon Balm-Matcha are all options. One of our favorite organic makeup brands is Dab Herb. They employ reused and recycled glass and metal containers for sustainable beauty packaging. Every purchase is shipped without plastic. Dab Herb donates to Manufactured in the Free World, an organization that works to end human trafficking and slavery.

4. Butter Me Up Organics

Butter Me Up Organics is a “modern-day apothecary” eco-friendly beauty brand in the USA that sells a wide variety of eco-friendly skin and hair products, such as beard balm, face cleaning bars, removers of makeup, balms for lips, sea salt-based hair spray, hair wax, and a lot more. They make use of high-quality, natural substances such as oils and clays. The majority of the components are environmentally friendly, and all are cruelty-free. They have a selection of solid bars for facial washing, including the Facial Washing Bar with French green sea clay. The clay is suitable for all skin types and removes oils and impurities without drying the skin. Organic baby skin care items, are also available, including all-natural Talc-Free Baby Powder, Baby Butt Butter, Calm Balm, Natural Baby Wash, and Organic Bath Bombs.

5. Ethique

Ethique, an eco-friendly beauty brand in the USA, is one of the most influential ethical skincare brands; it offers a variety of skin, hair, and body care products in solid bars and powdered concentrates. Face cleansers, scrubs, and moisturizers are available for skin care. Its Bliss Bar soap-free, zero-waste makeup removal, and facial cleanser are appropriate for any kind of skin (including dry and sensitive skin). It includes creamed coconut and kaolin clay to cleanse and moisturize gently. The Perfector is their solid face cream rich with nourishing ingredients, including jojoba and kokum butter, for long-lasting moisture.

6. One Love Organics

One Love Organics is a sustainable cosmetics company that looks after your skin and the environment. They sell a variety of balms, cleansers, creams, mists, moisturizers, oils, scrubs, and serums that are all handcrafted in small amounts from high-quality ingredients to keep the skin’s pH at an optimal level. A dermatologist examined the skin and found no typical irritations or allergens, such as synthetic perfumes. Their Skin Saviour Multi-Tasking Wonder Balm is a certified organic combination that contains natural coconut oil, jojoba, mango butter, and chia. It can be used to remove makeup, as a face mask, and as a moisturizer.

7. Axiology

The most outstanding eco-friendly beauty products assist us in reducing the number of various products we require. One of our favorite low-waste makeup brands is Axiology. Multifunctional goods like their beauty crayons contribute to a more sustainable cosmetic bag and a lower environmental impact. Axiology is one of the greatest cosmetic brands with environmentally friendly packaging. It also collaborates with a women’s cooperative in Bali to recycle the island’s paper garbage for the brand’s outer packaging. Axiology not only does not utilize palm oil but also contributes to forest conservation by donating to the Orangutan Foundation International.

8. Conscious Skincare

This ecological beauty firm has received numerous sustainable beauty awards for its natural product line, including Ethical Consumer’s “Best Buy” designation. For standard products, they employ glass or aluminum packaging, or the refill bottles are made of 100% recycled (and recyclable) plastic. Conscious Skincare gives back to the community by contributing money and products to local charities such as Greenacres Animal Rescue in Pembrokeshire.

9. Fat And The Moon

This women-owned zero-waste beauty company creates all of its products in-house with (mainly) organic and responsibly obtained materials. They’ve carefully considered their ecological packaging for beauty items, using glass containers and bottles, boxes produced from post-consumer paper that has been recycled, and paper sifters. The Regenerative Packaging Guide outlines how to dispose of your empties responsibly. Fat and the Moon gives back to numerous charity partners through donations.

10. ATHR Beauty

The relatively new ecological beauty firm is situated in Tuscan, Arizona, and creates a unique line of sustainable cosmetics using desert-derived materials and crystal infusions. Wherever feasible, the initial components and ingredients are sourced ethically and fairly. They exclusively collaborate with factories in the United States, Canada, and Europe that can guarantee secure and fair working conditions. Packaging is a recyclable logical beauty firm situated in Tucson and Arizona. It creates a unique line of sustainable cosmetics using desert-derived materials and crystal infusions. Wherever feasible, the initial components and ingredients are sourced ethically and fairly. They exclusively collaborate with factories in the United States, Canada, and Europe that can guarantee secure and fair working conditions. Packaging is recyclable. ATHR Beauty is a 1% for the Planet member, and every item is associated with an alternate charity.


Conventional cosmetics are responsible for dirtying the globe.  These lab-created synthetic compounds endanger our health and the environment to mountains of plastic waste produced by shampoo bottles and other disposable plastic containers. Switching to products with planet-friendly and pregnancy-safe components and minimal packaging improves the appearance of all beings.

Also ReadEco-friendly Products Used In Daily Life


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