The vision of IKEA is to enhance the everyday lives of many people. Their business concept revolves around offering well-crafted, functional, and reasonably priced home furnishings of high quality, crafted with consideration for both people and the environment.
Under the IKEA Brand, over 200,000 employees and numerous companies with diverse ownership worldwide are united. While it is a single brand, it touches the lives and homes of millions. IKEA’s value chain is distinctive, encompassing product development, design, sourcing, manufacturing, sales, and, most importantly, customer satisfaction.
IKEA’s retail operations are managed through a franchise model. Presently, 12 distinct groups of companies promote and distribute the IKEA product range under franchise contracts with Inter IKEA Systems B.V.
