Formula E, the top all-electric motorsport competition in the world, announced on July 11, 2025, that MrBeast joins Formula E to promote sustainability through a multi-season collaboration with Feastables, the ethical snacking brand established by MrBeast (Jimmy Donaldson). This partnership, which began on July 12–13 at the 2025 Hankook Berlin E-Prix, combines fan-engaging events with sustainability-driven initiatives, most notably in the viral film World’s Fastest Car Vs. Cheetah!.

The collaboration aims to showcase the excitement of electric car technology while encouraging a new generation to adopt sustainable practices by leveraging MrBeast’s worldwide digital impact.

Source: X

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Partnership Details

With this relationship, Feastables makes its first significant entry into the motorsport industry as the Official Snacking Provider of the ABB FIA Formula E World Championship. The arrangement covers product sampling at specific races, event branding, and content partnerships aimed at improving the fan experience across digital platforms, live events, and retail integrations.

This strategic partnership supports Feastables’ commitment to clean ingredients, recyclable packaging, and ethical sourcing, as well as Formula E’s goal of being the most environmentally friendly motorsport, certified by the ISO 20121 standard.

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The partnership started in March 2025 when MrBeast piloted the GEN3 Evo car at the first Formula E EVO Sessions event in Miami. This car could accelerate from 0 to 60 miles per hour in 1.82 seconds, which is 30% faster than a Formula 1 car. His second-lap collision into the barriers received over 20 million views within 12 hours, increasing Formula E’s prominence. Formula E driver Dan Ticktum also appeared in MrBeast’s Beat Neymar, Win $500,000 YouTube video, which has received over 144 million views and generated $100,000 for charity.

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MrBeast Joins Formula E to Promote Sustainability Through Cheetah Showdown

The July 5, 2025, release of the World’s Fastest Car Vs. Cheetah! Film, which features the Formula E GEN3 Evo car competing against a cheetah, is a focal point of this collaboration. Produced in South Africa in association with the American Humane Society, the movie raises awareness of the critically endangered cheetah while showcasing electric automobile technology.

The film has reached millions of people and successfully raised awareness of the importance of wildlife conservation and Formula E‘s sustainable racing platform. However, some environmentalists dispute the effort to showcase wildlife in these ways, because there’s a danger that conservationism gets trivialised, even with a representative from the American Humane Society.

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Impact and Future Implications

The partnership between Formula E and MrBeast has the potential to revolutionize the way motorsports interact with younger, technology-driven fans. Formula E can engage with MrBeast’s estimated 370 million YouTube subscribers to access an audience that appreciates both entertainment and environmental awareness. Feastables also benefits from now being exposed globally, which reinforces its carbon-neutral credentials.

Sustainability matters more than branding. While Feastables sells sustainable products and Formula E creates electric car technology, the long-term impact on sustainability ambitions is yet to be evaluated. Experts are calling for specific metrics to assess what success looks like. Both parties aim to extend their collaboration through additional fan experiences and content partnerships, to create sustainability initiatives to drive participation.

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