On the inaugural day of the Global Media Congress (GMC) event at the Abu Dhabi National Exhibition Centre (ADNEC), the Global Media Congress promotes sustainable collaborations by witnessing the signing of several Memoranda of Understanding (MoUs) between global media organizations, signalling a commitment to collaborative efforts in addressing shared challenges.

The Global Media Congress is recognized as a transformative event in the media industry, promoting sustainable collaborations and emerging as a pivotal platform for reshaping the future of the media sector. It facilitates crucial discussions and actions among a diverse range of media stakeholders, addressing both challenges and opportunities in the evolving media landscape. This reinforces the Congress’s role as a significant influencer in navigating the future of media, as asserted by the delegates attending the event.

This event is even more important considering the 28th United Nations Climate Change Conference (COP28) hosted in the United Arab Emirates. Participants highlighted the Congress’s critical role in facilitating discussions on pressing global issues, with a pronounced emphasis on climate-related concerns. Notably, environmental media’s role in addressing the urgent challenges of climate change took centre stage, aligning with the overarching theme of COP28.

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This year’s Congress introduces five innovative features, some of which mark their debut. Here are the 5 key features of how the Global Media Congress Promotes Sustainable Collaborations:

• Innovation and Startups Platform that showcases over 24 startups.
• Training and Education feature hosts more than 30 workshops, aiming to empower and educate media professionals.
• Future Media Labs, featuring six closed sessions, facilitate elite-level discussions on emerging trends and challenges.
• The Influencer Innovation feature includes dedicated dialogue sessions, providing a unique space for influencers to explore the intersection of media and innovation.
• Additionally, the new Media Session and Round Tables feature bring together experts, speakers, innovators, and global media leaders for comprehensive discussions.

The Congress’s opening day included a special session delving into the interactive applications of artificial intelligence (AI) technologies in the media landscape. A diverse group of speakers representing Asia, Europe, Africa, the Americas, and Australia engaged in discussions covering the impact of AI development on the media industry. Insights revolved around AI’s catalytic role in introducing new practices, particularly in data analysis and transforming data into reliable media stories capable of generating desired impact and interaction.

The Global Media Congress, running from November 14th to 17th at ADNEC, Abu Dhabi, UAE, is a testament to the industry’s commitment to sustainability, collaboration, and innovation in a rapidly evolving media landscape. The GMC promises to leave an indelible mark on the global media narrative as the world watches.

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