Corporate ESG Strategy: A Complete Guide

by | Dec 7, 2023 | ESG

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ESG (Environmental Social Governance) is a business method that integrates several non-financial criteria in three core domains: environmental, social, and governance. With the demand for open and sustainable business practices at an all-time high, organizations must implement a corporate ESG strategy to meet the expectations of investors, customers, employees, and regulators.

What Is ESG?

ESG is a holistic business approach that goes beyond maximizing shareholder profits to address the environmental, social, and corporate governance impact on all stakeholders. Businesses use ESG to identify and measure environmental and societal effects while remaining honest about their governance practices. The goal is to keep companies focused on creating sustainable and ethical operations for people and the earth.

What Is the Importance of ESG?

ESG is critical for businesses, employees, investors, and consumers.

  • Investors, customers, community members, and regulators want companies to practice ESG. Investors are becoming increasingly worried about the long-term risk to growth posed by firms that neglect concerns that include climate change. Customers prefer to do business with companies that prioritize ethics and sustainability. Community members want to know that businesses are concerned about local sustainable development. Under pressure from the three main stakeholder groups, Regulators require firms to report on consistent, comparable, and dependable measures.
  • Employees love ESG because they want to work for organizations that share their values and value ESG principles. Employees want to work for organizations that are dedicated to the greater good. This leads to career fulfilment, which is something that all employees desire.
  • Companies that ignore ESG-specific issues such as social injustice and climate-related repercussions represent a more significant long-term risk to investors. Companies that prioritize ESG, on the other hand, are better positioned for long-term success.

ESG’s advantages extend even further. Companies that devote time and effort to ESG, for example, may encounter:

  • Enhanced competitive advantages in the face of economic, social, environmental, and regulatory changes.
  • Reduced risk from concerns such as climate change and supply chain vulnerabilities.
  • Collaboration options and corporate relationships have been expanded.
  • Increased innovation when new processes, products, and services are seen via an ESG lens.
  • Better financial performance.
  • Increased consumer loyalty, investor confidence, and fully engaged workers.

Also Read: What Do ESG Investors Do?


ESG and CSR (Corporate Social Responsibility) are frequently used interchangeably. Some consider CSR to be the original kind of ESG. While ESG and CSR assist businesses in conducting ethical and sustainable business practices, the approaches are distinct. CSR refers to businesses’ strategies to prioritize environmental and social concerns. ESG, on the other hand, clearly identifies those methodologies and assesses the impact of the company’s environmental, social, and governance activities on the communities in which it operates. ESG has particular requirements that enterprises must follow.

A company may seek to hire a more diverse workforce through CSR. However, for firms with an ESG strategy, that goal becomes a measurable indicator in a specific timeframe. For example, the ESG firm could aim to hire 10% more women by the end of the fiscal year.

Sustainability and ESG

ESG and sustainability concern the economy, people, and the environment. ESG comprises specific and measurable metrics that address all aspects of the environment, society, and company governance.

Sustainability is commonly misunderstood with a specific environmental connection; instead, it refers to a company’s attempts to balance people, earth, and profit. The United Nations (UN) Brundtland Report, issued in 1987, described sustainability as “development which meets the requirements of the present without compromising future generations’ ability to meet their own needs.” The UN Global Sustainable Development Goals (SDG) are based on this approach, one of the widely recognized ESG frameworks that links business strategy with solutions to critical environmental and social concerns.

ESG Factors: What are They?

ESG comprises three components: environmental, social, and governance.

  • ESG Environmental Factors: The environmental ESG elements concern how a corporation affects natural resources and manages environmental concerns.
  • ESG Social Factors: The ESG social factors concern stakeholder interactions with employees, customers, and society.
  • ESG Governance Factors: The ESG governance factors are concerned with how a firm is governed, including how decisions are made, who makes business decisions, and how processes are completed.

What is a Corporate ESG Strategy?

A Corporate ESG strategy is a plan of action to achieve environmental, social, and governance goals consistent with a company’s vision, values, and growth objectives. Businesses use the road plan to guarantee they are doing what they say they will – seizing opportunities, avoiding risks, and meeting all relevant regulatory obligations. A strategy often outlines an initiative’s why (purpose), how (tactics), what (goals), and when (timeframe). A strategic plan should incorporate all these elements; however, many businesses merely disclose goals and target dates for external audiences.

Why is a Corporate ESG Strategy Required?

As there are numerous methods for ESG, an organized, strategic plan is essential for success. A solid ESG strategy:

  • Controls the company’s ESG narrative: By focusing on issues directly impacting stakeholders, the organization may effectively convey ESG factors internally and externally. This transparency reduces the need for third-party ESG rating firms to make educated guesses based on assumptions.
  • Long-term financial health is ensured: An ESG strategy integrated with a company’s strategic plan promotes critical outcomes like operational excellence and employee engagement. High-performing businesses may handle turbulent economic conditions more effectively and embrace opportunities to lower operating expenses and enhance access to finance.
  • Ensures ESG compliance: While companies and their stakeholders primarily manage ESG, numerous standards and regulatory requirements are being explored and established. A strategy ensures businesses comply with ESG regulatory obligations, avoiding penalties such as fines and other sanctions.
  • Provides objective alignment and accountability: An ESG strategy outlines a company’s ESG goals so all stakeholders, including employees and investors, can work together to achieve them. Responsibility for target progress conveys to consumers, employees, and investors the company’s commitment to ESG.
  • Offers concrete data to investors: Investors are more interested in a company’s ESG initiatives when evaluating an investment. ESG rankings and indices are becoming more prominent in financial markets. Providing measurable data on ESG can assist businesses in attracting and retaining investors.

What are the Steps to Build a Corporate ESG Strategy?

Corporations should adopt formal ESG strategies to reap the many benefits of ESG while contributing to a more egalitarian society and a more sustainable environment. The following are high-level steps:

What are the Steps to Build a Corporate ESG Strategy?

Education: Learn and teach the principles of environmental, social, and governance (ESG) – factors, importance, frameworks, reporting, scoring, and disclosure rules.

Team: Create a group that includes both internal and external stakeholders. Internal stakeholders in key disciplines include prominent employees, board members, and senior management. (For example, finance, operations, marketing, investor relations, etc.) Customers, suppliers, regulators, and even community leaders are examples of external stakeholders.

Assessment: ESG risk and material variables are assessed based on stakeholder importance and business effect. (As a best practice, reviews should be completed every 2-3 years to affirm alignment and inform strategy.)

Framework: Choose the most appropriate framework for your firm, industry, and geolocation to guide efforts, reporting, and disclosure.

Strategy: Define goals and a strategic implementation roadmap with decision-useful KPIs.

Reporting: Collect statistics, case studies, and testimonials to demonstrate progress for disclosures and branding internally and publicly.

Governance: Document policies, set up internal controls, and ensure data is correct, complete, and consistent. Define protocols for dealing with ESG risks or controversies if they arise.

Collaboration: Actively solicit stakeholder participation and feedback, including executives, employees, investors, business partners, and communities.

Optimization: Improve ESG program effect and business integration continuously while balancing public perception of your ESG activities with your targeted narrative and strategy. Adapt to shifting rules, industry norms, stakeholder interests, and technological advancements.

Also Read: What Is The Anti ESG Movement?

The Future of ESG

ESG will be around for a long time. Far from being a fad, environmental and ethical issues are only becoming more critical as the twenty-first century progresses. This is true in a broad cultural sense, in terms of legislative laws, and in terms of investor decisions.

With the pressure from investors and Limited Partners (LPs), cooperation among various groups of investors, decision-makers, and leading business personalities will grow over time. This would allow for the development of shared, standardized ESG frameworks, with clear recommendations for which metrics should be assessed and expected baselines for these measurements. Companies will find it much easier to self-assess and uncover their deficiencies.

Measurements will also become more widely available in locations where they are currently unavailable. For example, as things now stand, a company’s greenhouse gas emissions are impossible to quantify. Companies will have more exact figures and accessible measurements in the future to determine if specific ESG-related initiatives have the desired effect, and it will only get worse from there. That is why it makes sense for startups to develop a baseline ESG strategy now rather than playing catch-up with other companies in the future.

To Conclude

Businesses are currently at a crossroads. ESG requires board attention in addition to focusing on unanticipated pandemic impacts on workforce stability and supplier chains. To avoid this risk, boards must work with executive teams to create a well-thought-out corporate ESG strategy that includes ongoing oversight of execution and alterations to the structure. When defining the fundamental principles of your business’s ESG strategy, ensure to track a minimum of one internationally recognized framework, if not an array of many frameworks. Finally, a corporate ESG strategy must serve the demands of all stakeholders while also contributing to the firm’s vision, mission, and performance. Recognizing this is critical to developing a successful ESG strategy, as ESG has already become popular and will continue to grow!

Also Read: ESG Governance Best Practices And Examples


Q1. What are corporate ESG strategies?

A corporate ESG strategy is the practice of transparently revealing data to indicate how an organization performs in three major areas: environmental sustainability, social sustainability, and corporate governance.

Q2. What are the elements of a corporate ESG strategy?

Companies’ ESG strategies comprise environmental, social, and governance. Environmental standards take into account how a corporation protects the natural environment. Social norms examine how organizations treat their employees and the communities in which they operate.

Q3. Is ESG obligatory in India?

Reporting the essential indicators is required; however, reporting the leadership indicators is optional. Furthermore, listed firms should make an effort to report leadership indicators.

Also Read: What Is Corporate Sustainability? And Why Is It Necessary?



  • Farhan Khan

    Farhan is an accomplished Sustainability Consultant with 6-7 years of experience, He specializes in the design and execution of innovative sustainability strategies that not only mitigate environmental impact but also foster social responsibility, thereby enhancing overall business performance. With hands-on experience in ESG and BRSR reporting, as well as a wide array of assessments including gap, baseline, midline, impact, and value chain across various regions in India, Farhan brings a strategic and comprehensive approach to sustainability initiatives.

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