Building A Wardrobe With Brands That Are Not Fast Fashion

by | Jun 21, 2024 | Sustainability, Sustainable Fashion

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Purchasing attractive clothing at an affordable price appeals to the majority of consumers, but it can have a harmful influence on the environment. This sector, known as fast fashion, delivers low-priced goods, but there is a hidden cost. People frequently believe they need more clothes than they do as the human population grows and fashion-related social media content becomes more popular. Humans now consume 400% more clothing than they did 20 years ago. Clothing is the world’s third-largest manufacturing industry after automobiles and technology. However, fashion producers account for 5% of global greenhouse gas emissions, making 1.2 billion tonnes of CO2 annually. In this article, we will explore tips for building a sustainable wardrobe and eco-friendly brands that are not fast fashion.

What is Fast Fashion?

Fast fashion is a very profitable industry that mass-produces apparel, shoes, and accessories based on current trends. Although this clothing is reasonably priced, most items could be better quality. Because trends come and go, most people who purchase fast fashion items only wear them briefly before discarding them. In many instances, this has negative consequences for the environment.

Because this apparel is manufactured in vast factories, it consumes energy and natural resources. Some chemicals used in dyeing and manufacturing can pollute the soil and neighbouring waters. Overall, the industry accounts for one-tenth of global carbon emissions. Producing things like jeans uses thousands of gallons of water, making it a wasteful enterprise. Furthermore, because fast fashion apparel is “disposable,” most of it is in landfills, contributing to pollution. Every year, the average American wastes away about 80 pounds of clothing. If such trends continue, the fashion industry will soon be a disaster, impacting the environment harshly.

Sustainable Brands that are Not Fast Fashion

Brands that are Not Fast Fashion

1. Adidas

Adidas has made considerable progress in its sustainability initiatives. For example, by 2024, the corporation plans to replace all virgin polyester with recycled polyester. Furthermore, since 2015, Adidas has collaborated with the environmental charity ‘Parley for the Oceans’, which uses ‘Parley Ocean Plastic’ to replace virgin polyester. In 2022 alone, Adidas produced roughly 27 million pairs of shoes manufactured from Parley Ocean Plastic.

2. Amour Vert

Amour Vert recognises that the fibre and fabric manufacturing process accounts for roughly 60% of a garment’s overall environmental effect. The firm has formed direct agreements with mills to develop sustainable and durable fabrics to address this issue. Its dedication to sustainability begins with selecting the most environmentally friendly, traceable, and sustainable raw materials and extends throughout the production process.

3. People Tree

People Tree, one of the earliest sustainable fashion labels, has been committed to the environment since its inception in 1991. Over the last three decades, the brand has been a fashion industry innovator, aiming to remain reliable and consistent. To achieve this, each People Tree product holds fast to the maximum ethical and environmental standards throughout its lifecycle.

4. SassySpud

SassySpud believes that clothes may serve as effective billboards for veganism and the beautiful effects of a cruelty-free lifestyle on the environment, animals, and our health – with a touch of humour. Their garments are ethically produced in 100% sweatshop-free situations, utilising eco-friendly inks and a printing technology that consumes seven times less water than traditional fabric dyeing. All goods are vegan and come in recyclable, biodegradable packaging. They also believe in raising awareness about plant-based living, animal rescue, and environmental conservation through their lighthearted and amusing designs.

5. Tove and Libra

Tove & Libra feel that the common trend of disposable, quick fashion must be stopped. Co-founders Ivan and Christine are delighted to choose the highest-quality yarns and textiles, such as premium cotton, cashmere, and wool. They put a strong emphasis on natural and premium materials. This ensures that the clothes are high quality and will last for decades. Their current collection features Lyocell, a sustainable modern fibre that uses less water and energy than cotton manufacture. Furthermore, 50% of their collections include repurposed materials from other businesses that would otherwise go to waste!

Also Read: AI And The Future Of Sustainable Fashion

Tips for Buying Sustainable Brands that are Not Fast Fashion

Here are a few ways you can buy sustainable brands that are not fast fashion and reduce your carbon footprint:

  1. Know what to look for in a brand: Learn about the best manufacturing techniques, which brands use sustainable materials, and what they do to help the environment. Some businesses provide programmes that allow you to return unwanted clothes for store credit or to ensure they are recycled rather than discarded.
  2. Avoid greenwashing: “greenwashing” refers to companies that profess to be environmentally friendly but do not follow correct procedures. Brands should be transparent and honest with their sustainability reports to consumers. Greenwashing occurs when a brand employs eco-friendly packaging but does not produce sustainable garments. Even luxury brands may be guilty in this case. For example, designer Burberry burned unwanted clothing, purses, and cosmetics a few years ago rather than selling or donating them. Use websites such as Environmental Working Group and the Fashion Transparency Index to rank a brand and locate a legitimate brand that sells sustainable apparel.
  3. Choose eco-friendly fashion materials: Look for products manufactured from environmentally friendly fabrics and other components. Examples include linen, organic cotton, and colours manufactured with squid ink. Hemp is another beautiful option that is gaining traction in the fashion industry. You can also use this when travelling to the beach.

How Can You Be a Changemaker?

You can construct a wardrobe with brands that are not fast fashion by doing the following:

  • Find out where your clothes come from: Determine the origin of your clothes, including where they were created, the materials used, and, if possible, the company’s manufacturing procedure. Understanding the origins of your clothing is the first step towards creating a sustainable wardrobe.
  • Analyse the brands you purchase: Examine your clothes and favourite brands to see if they are fast fashion or not. Find out where their clothing is created. Are they exploiting the workers? Do they use wasteful or recyclable materials? How much contamination do their garments cause in the environment? When you understand more about the clothes you like, you can make smarter decisions for the future by choosing eco-friendly brands.
  • Make sensible decisions: Reduce your clothes consumption by wearing what you already have as much as possible before purchasing new items. If feasible, recycle your old clothing to keep it out of landfills. Sew broken or torn garments back together before throwing them away. Resell any clothing you no longer desire or want so that someone else can enjoy wearing it. Give clothes to local charities and individuals in need.

Finally, establishing a wardrobe with brands that are not fast fashion is an empowering step towards a more sustainable and ethical lifestyle. Making informed decisions, investing in quality, and supporting ethical brands all help to improve the environment and society. Embrace the slow fashion movement and build a wardrobe that matches your ideals and taste.

Also Read: Sustainable Clothing vs. Fast Fashion: Who’s Leading The Race?

 

Author

  • Dr. Elizabeth Green

    With over two decades of experience in sustainability, Dr. Elizabeth Green has established herself as a leading voice in the field. Hailing from the USA, her career spans a remarkable journey of environmental advocacy, policy development, and educational initiatives focused on sustainable practices. Dr. Green is actively involved in several global sustainability initiatives and continues to inspire through her writing, speaking engagements, and mentorship programs.

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